PROGRAM

9:30
Opening Remarks

MTRE. MADELEINE LAMOTHE-SAMSON

President, ALAI Canada
Lawyer, Norton Rose OR

MS. CHANTAL DURIVAGE

Co-President, Sensation Mode Group

9:45
Identifying and Protecting Intellectual Property in Fashion Clothing and Accessories

Originality and distinctiveness are key elements in the success of fashion clothing and accessories created by our designers. But how can we protect these intangible assets? Our speakers will present Canadian and American perspectives on the various intellectual property rights that interact in the protection of clothes, fabrics, accessories and logos.

MTRE. LAURENT CARRIÈRE

Lawyer, ROBIC

Prof. IRÈNE CALBOLI,

Associate Professor of Law and Director, Intellectual Property and Technology Program, Marquette University (Milwaukee, Wisconsin)

11:15
Break

11:35
Creating, Distributing and Broadcasting Fashion Photos and Videos: A Legal Perspective

Designers, models, photographers, advertising agencies, publishers, broadcasters, brand owners… the rights of many are intertwined when the time comes to promote fashion. To whom must we ask permission and when? How to keep control in this era of user-generated content? Our speaker will address several challenges that the fashion industry is facing.

MTRE. NATHALIE CHALIFOUR

Lawyer, Boivin Desbiens Senécal Avocats

12:20
Lunch

13:45
Counterfeiting and Remedies

Counterfeiting is an undeniable problem in the fashion industry. How can we distinguish between a mere inspiration and true plagiarism? Can imitation actually prove beneficial? What should we tolerate? What are the possible recourses? A representative of the fashion industry and a lawyer involved in anti-counterfeiting will share their knowledge and experience.

MTRE. LOUIS GRATTON

Lawyer, Norton Rose OR

MS. VALÉRIE AUDET

Customer Service & Anticounterfeiting Director, Devanlay Canada Inc./Lacoste

14:40
Break

15:00
Commercialization: Local and International Challenges

Designer Mariouche Gagné, her lawyer and business advisor Chloé Latulippe, as well as Cynthia Desrosiers, head of product development for Quebec designer M0851, will share their experiences in the commercialization of fashion products in Canada, Europe and the United States. They will also discuss commercial and legal aspects of the protection of intellectual property rights in these jurisdictions.

MS. MARIOUCHE GAGNÉ

Designer, HARRICANA by Mariouche

MTRE. CHLOÉ LATULIPPE

Lawyer, Fasken Martineau Dumoulin

MS. CYNTHIA DESROSIERS

Product Development, M0851

16:30
Press cocktail including official launch of new collection - !Nu. I by Vickie

17:30
Press cocktail including official launch of new collection - Andrew Floyd